Freelancing is something that I never really took a liking to just because it is not a sustainable source of income. It's very up and down and looking for work is also very difficult especially work that pays. However, I've decided to look into it just because I wouldn't mind continuing some of the things I've learnt as a hobby on the side that a job will then fund.
I found a site that has a nice step by step guide on what to do to get started as a freelancer.
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1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.
2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can try to cater to all and sundry, but you will probably only provoke indifference.
3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth big money by doing good work.
So don't be afraid to do pro bono work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.
4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know
exactly whom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to
serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.
The two keys to
successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a
lot of them. Ruth Zive of
Marketing Wise, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a
freelancewriter — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the Odds
Ultimately, securing
freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
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As a student of a disciplinary course, I think that I have many different and transferable skills that allow me to pretty much choose any craft I like. As games were my main focus in my third year and I had demonstrated good modelling skills since my first year I think that games and modelling would be my area of choice to further explore as a hobby.
As for branding, as an generalist it will be difficult to pin point a title for myself as a creative. Multidisciplinary Artist or a Designer sounds quite appealing as it still puts me in a position to branch out and try other things. As a generalist I think it's important to show that flexibility to better help me find work but that isn't to say I can't have strong points or specialisms. The pitching section also seems to suggest that a specialism is more favourable with clients so maybe I need to sit down and think about my core skills.
Building a portfolio isn't as complicated as I have work and projects I'm proud of that I can use as a base before using examples I've drawn from work and clients if I become successful. So in essence I'm not starting from nothing if I do decide to take freelancing seriously.
It is important to work out my title and create a logo of some kind as this is the only reason I have not yet made any business cards. This is extremely important in terms of networking at events and such. I also need to think about creating a web presence with whatever name or brand I decide on so that everyone knows how to find me as all my accounts will be named accordingly and linked.