Friday 3 May 2013

3D Soundclash

While looking into audio responsive stuff for my latest project I bumped into this cool Red Bull Music Academy event in which they used an application that generated real-time motion graphics. This software was then handed over to some motion graphics designers to create the works showcased on the video below.

The sound-reactive visuals span 5 screens in line with the immersive sound setup. 3D shapes rendered in realtime, animated textures and shaders, and mouse-controlled camera motion allowed for a huge range of styles and endless flights through an abstract universe. With the same tool Thomas Traum designed the title sequences to announce each artist in the Soundclash.



Just found this pretty interesting because it's a really neat and creative way to hold and event. I also like the idea of projecting work across several screens and could be something to keep in mind in terms of different ways to present work for exhibitions. Being surrounded like that seems like it brings everyone together and there's a sense of better appreciation, awareness and interaction with the work because they almost seem engulfed by it.

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